Rex Mobile Mammography Visits New York City to Support Women’s Health Awareness
Revlon Invites Rex to Be Part of the EIF Revlon Run/Walk for Women
April 27, 2011
Contact: Melody Hunter-Pillion
RALEIGH, N.C. - The Rex Mobile Mammography unit is making its second trip to New York City for the 14th annual Entertainment Industry Foundation (EIF) Revlon Run/Walk for Women event. The unit will depart Raleigh, Friday, April 29 to set up in New York City's Central Park for the big event on Saturday, April 30. This is the second year Revlon has invited the Rex unit to New York City in support of Revlon's philanthropic women's health event.
"We are proud to continue partnering with Revlon for women's health awareness," said Sylvia Hackett, vice president of Human Resources and the Rex Healthcare Foundation. "It is exciting to have the opportunity to display the Rex Mobile Mammography unit at this nationally recognized event. We hope the unit will stand as a symbol of increased access to important cancer screenings that are now available."
Revlon, which funds operation of the Rex Mobile Mammography unit and the digital equipment on board, invited Rex Healthcare to take part in the weekend festivities. The Rex Healthcare Foundation and Revlon continue their partnership to provide greater access to breast cancer screening for women in 11 counties across North Carolina. Celebrities, including Nate Berkus and Dr. Mehmet Oz, will help kick off the run/walk in New York City's Times Square. The run will end in Central Park, where the Rex Mobile Mammography unit will be on display for tours.
EIF Revlon Run/Walk for Women was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon, Inc., and EIF. Since the event's inception, nearly $60 million in grants have been made from the combined events in New York and Los Angeles. Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research, bringing new and innovative treatment approaches to women's cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women's cancers.
The Rex Mobile Mammography unit has screened 22,000 women for breast cancer since 2001. Revlon helped upgrade the Mobile Mammography unit by purchasing the latest digital technology, in 2007. Revlon also funds maintenance of the coach, which has included purchase of a new engine and upgrades such as painting and new flooring.