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Rex Healthcare’s Award-Winning Medical Show Moves to WRAL

NEWS RELEASE
FOR IMMEDIATE RELEASE
October 10, 2011

Contact: Alan M. Wolf
(919) 784-4467
alan.wolf@rexhealth.com

RALEIGH, N.C. - "Rex On Call" has a new home.

Rex Healthcare's medical-education television program is moving to a new station, day and time. Starting Monday, Oct. 24 "Rex On Call," the live call-in show, will air on WRAL-TV on the third Monday of the month at 1 p.m., just after the Triangle's No. 1 noon newscast.

Since the show began in 2008, "Rex On Call" has aired on NBC 17 on Saturdays at 7:30 p.m.

Shifting to WRAL, this region's top-rated station, provides an opportunity to reach a greater number of TV viewers, said Lisa Schiller, vice president of marketing for Rex Healthcare. The partnership with WRAL also will include live, online streaming for viewers who prefer to watch via the station's popular website.

"It's a terrific fit because Rex is such a community-oriented medical facility and we're such a community-oriented station," said Steven Hammel, WRAL's vice president and general manager. "We look at this as a natural extension of our 'Here to Help' campaign."

The format of "Rex On Call" will remain the same: medical experts will answer viewers' questions live. Viewers can call in or Tweet questions during the show, or email questions in advance. Show host and veteran broadcast journalist Kim Dean Holderness will moderate the discussion.

"We have had viewers call to tell us we helped them get diagnosed, that we gave them hope and saved their lives," Schiller added. "For providers, who naturally want to educate patients about their areas of expertise, 'Rex On Call' offers an outlet to share valuable health information."

The Oct. 24 show will focus on breast cancer, tied to national breast cancer awareness month. Scheduled guests include radiologist Julia Taber, M.D., and oncologist Lola Olajide, M.D.

Previous themes have included heart disease, diet and fitness, diabetes and more.

In 2008, PRWeek gave top marks to "Rex On Call" in its Best Use of Broadcast (TV and Radio). For more information about "Rex On Call" or to watch previous shows, visit Rex Health's YouTube Channel.