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Rex Healthcare Unveils Innovative Mobile App Aimed at Cancer Patients

Rex Cancer Care App Will Enhance Patient Care with Useful Features

Rex Cancer Care Mobile AppNEWS RELEASE
FOR IMMEDIATE RELEASE
Nov. 8, 2012

Contact: Alan M. Wolf
(919) 784-4467
alan.wolf@rexhealth.com 

RALEIGH, N.C. – Cancer patients at Rex Healthcare now have an innovative new tool to help them track appointments and medications, connect with other patients, stay in touch with their care team and more. The Rex Cancer Care mobile app includes a variety of useful features that will help patients as they go through treatment.

The easy-to-use app is available for free in Apple's iTunes App Store and the Google Play Android Store. Other features include a section to create a daily log of pain and other symptoms, links to entertainment options, virtual tours of Rex Cancer Center's facilities and a virtual wig sampler.

"This is another resource Rex can offer its patients to enhance the excellent care they already receive," said Lisa Schiller, Rex's vice president of marketing, who is also a cancer survivor. "We saw more than 3,200 new cancer patients last year, and thousands more see us for routine check-ups after treatment is completed. All will benefit from the features of this app."

Susan Shadle, a working mother from Morrisville, is currently receiving treatment at Rex for stage four breast cancer. After downloading the app, she immediately created a contact list of the physicians and other cancer providers she sees and plans to use the patient connect features for support throughout her treatment.

"When you're getting chemo, it can be difficult to keep track of all your appointments and other important aspects of your care," Shadle said. "This app is a great example of how technology can help make life a little bit easier."

Rex worked with Durham-based SmartOnline to develop the cancer care app, which is the first in a suite of unique apps that Rex plans to roll out. Next up is an app for members of the five Rex Wellness Centers across Wake County. The apps employ easy-to-use technology that is gaining wide acceptance as millions of people embrace smartphones, social media and other tools.

"Many hospitals around the country have created general apps suited for a broad patient population. However, Rex's strategy is to offer apps tailored to the needs of specific types of patients," said Jason Papagan, Rex's manager of eMarketing. "We believe collaboration between our marketing and clinical teams can create new approaches for apps that will greatly enhance the patients' experience."

For more information about the Rex Cancer Center, visit rexhealth.com/cancer. To learn more about the Rex suite of mobile apps, visit rexhealth.com/mobile-apps.